I get dozens of email newsletters each week and struggle to read them, but one that I open 100% of the time is the Marketoonist by Tom Fishburne. He’s kind of the Scott Adams [Dilbert] of the marketing world and does an outstanding job of poking fun at my profession. Check out his recent TEDTalk below about how we can use humor to create a better workplace culture and drive creativity.
One tool that Fishburne uses in all his corporate engagements is sending out a cartoon with an empty dialogue box and asking participants to add a funny caption. Below is the one he did for the MarTech Conference last year and my winning entry [full story here]. I’ve used this approach myself as a fun way to kick off sales/marketing meetings — giving props to the best submissions and getting everyone in a relaxed and creative mindset right off the bat.
