Some branding agencies can be over the top like shown in this cartoon, but I’ve seen way too many companies that got started with a great product and didn’t give their brand any thought. Some have no documents about what their brand stands for and no brand style guide, so they wind up with a constantly changing kludge that looks terrible and turns off potential customers researching them online. Now they’re facing dozens of competitors and are being beaten by those who invested in branding and marketing that conveys their value proposition and drives customer interest. In today’s hyper competitive markets you must stand out from the crowd across all aspects of marketing and customer experience and that all starts with a well defined brand. Check out my ebook on rebranding for a straightforward process you can use to rebrand your company.