Well, it's that time of year again when we do annual plans. This time around I'd like to clearly lay out the mission statement for my team so our role and contribution is super clear to all stakeholders [including my team].
Toward that end, I'd like your thoughts and suggestions on my first draft.
To create marketing programs, content and tools so engaging/educational/useful that “Premium SMBs” want to do business with us [leads], our Sales teams have an easier time turning prospects into clients, and we keep clients for a longer time.
What do you think? Is it clear? What is missing?