Quick share of a great resource as we enter 2019. Get the list here.
#CMODallas #ChiefMarketingOfficer
Lots of really sharp people on this list…not sure how I made the cut.
And boom goes the dynamite — just a few minutes ago we launched our brand new website, the culmination of months of hard work. I’m incredibly proud of the entire team for creating this gem of a B2B lead generation website. From architecture, to design, to content, to dev, to QA we built it 100% in house. I am truly humbled by the creativity, dedication and drive by this special group of people. After a glass of champagne to celebrate they’ll finally get to go home and get some very well deserved rest.
P.S. Note to self: never, ever, ever launch a new brand and website during the holidays
I enjoyed participating on the Local marketing panel at The Local Social conference sponsored by Advice Interactive Group. My fellow panelists shared great insights on the convergence of search, social, mobile and local marketing. And the keynotes by Mike Grehan, CMO of Acronym and Larry Kim, founder of Wordstream, were outstanding. Be sure to follow both of those gents on twitter.
I'm guessing that Santa is the least of Justine Sacco's worries right now.
Clearly I'm no comedian or graphic designer but it's the thought that counts.
Nice to see a local business cut through the clutter of bad names like AAAA Plumbing from the days of competitng for the top spot on the yellow pages.
This is simple and memorable branding, that also works really well for digital marketing. That said, they could've used images of bacon on the B and P to make it pop more 😉
Our goal is to make marketing so useful that people not only seek it out but stick around once they visit. Toward that end I'm proud to announce our latest effort aimed at helpfing businesses solve the deplorable problem of lead leaks. What the heck are lead leaks?
Essentially they are the places in your sales and marketing process where
you are losing potential customers to competitors because your marketing,
website, or follow-up isn’t up to par. Or stated another way, the places where you are throwing away customers and revenue.
Two quick examples of lead leaks:
- What percent of your website
visitors leave without contacting you? Not having a fresh, professional,
conversion-friendly website is like turning away potential customers at your front door. - How many of your calls go to
voicemail or are after hours? Waiting too long to follow up with new contacts
(even just more than an hour) usually means they choose someone else.
These are just a couple of common lead leaks, but there
are so many more.
Anyway, it was driving us crazy to see so many businesses
waste so many of the leads they’re working so hard to get – without even
knowing it. So, we created an entire website dedicated to educating the world
about lead leaks and helping businesses get more customers from their marketing.
Check out the site at www.dontleakleads.com for helpful info
like:
- Candid “leaks on the street” videos with real
consumers that will open your eyes to the problem - Ebooks, articles, infographics, and
presentations explaining the most common ways businesses leak leads (and what
to do about them) - A Marketing Math calculator that enables you to
calculate the number of customers and amount of revenue you could get by fixing
lead leaks - Other fun stuff like videos and memes you can share
More fun with funnels. Our best infographic yet. Make sure you aren't leaking leads at each step of the buying journey customers take to discover, contact and choose your business.
See more on the ReachLocal Learning Center
I couldn't resist sharing this Vine video my daughter made featuring our dog Carmel [funny what happens when we're not home during summer break].
I know that video has nothing to do with business marketing, but 1. it's cute, and 2. it reminded me that you can convey a lot in just 6 seconds of video. So why don't more businesses use video to bring their stores/services/people to life and differentiate them from all the other boring competitors out there? Many I talk to think it's too hard, or takes too much time [scripting, lighting, editing, music, etc.] but that's just not the case. Vine and Instagram make it so easy the Geico caveman could do it.
Here's a handy guide to get you started and a list of 10 types of videos you can create in no time.