How to Structure a Modern B2B Marketing Org

By September 10, 2015B2B, Brand

B2B Marketing Org

I recently joined a great new company, MultiView, and have a clean slate to build a new marketing organization.  After much thought I developed this view of what I think right looks like.  I’m focused on building that brand/web/automation core first and then will add team/budget to build out the functions for Product Marketing, Sales Enablement, Brand/Reputation Building and Direct Marketing. I’d love your thoughts on this and how you structure your organization.  Leave me a comment or shoot me a DM @ToddEbert.

 

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