For some nostalgic reason I still subscribe to the daily newspaper. A couple weeks ago they added a cover-wrap ad to the homepage….errr….front page. Sure it only takes a couple seconds to remove the annoying wrap but that’s not the point. The point is that they are interrupting me and the brand being advertised receives my ire. So while they are intending to drive awareness and sales they are actually doing the opposite. When will traditional advertising learn that interruption marketing is yesterday’s news…oh yeah, they are yesterday’s news.