How to make a good promotional video

I’m a longtime American Airlines frequent flyer so they sent me an email about their new small business travel rewards program.   Typically I hit delete in a nano second on the dozens of marketing emails I get daily, but something in the American email caught my eye so I opened it.

In few cases like this where I open the video I usually close in seconds because it misses the mark [too boring, off target, of no use, etc. etc.].  But in this case American did a super job of using humor about business jargon to draw me in and keep me watching until the end.

Congrats American, you did a rare thing which is to make a good promotional video.  Who is your agency?  I’d like to talk with them.

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