How to Execute a Successful Rebranding for Your B2B Business

By October 6, 2016B2B, Brand, Ebook
b2b branding

Rebranding your B2B company is essential to stay relevant with customers and stand out in your market – which means you can’t afford to get it wrong. Yet despite it’s huge strategic importance I’ve never seen another Chief Marketing Officer cover the topic of rebranding so I thought I’d give it a shot.  In this ebook I take a straightforward approach covering all the steps I’ve taken to pull off successful rebranding projects at Entrust, ReachLocal and MultiView.

  • Laying the foundation by aligning senior leadership
  • Developing your positioning, messaging and brand essence
  • Finding the right digital agency to partner with
  • Launching the brand internally and externally

DOWNLOAD the ebook here.

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