How to Build a B2B Demand Gen Engine & Dashboard

By | B2B, Demand Generation, Presentation | No Comments

As a Chief Marketing Officer, I frequently research B2B demand generation topics online, and more often than not, I find fluffy decks full of the same old stats but lacking any practical guidance on how to do it.  Hence I decided to write my thoughts on the critical requirements to drive revenue through marketing along with my detailed dashboard template for measuring/reporting the results and ROI. As always it’s impossible to deliver the whole context in a deck so please ping me if you’d like to go below the surface of the content.

#CMO #ChiefMarketingOfficer
leadership meme

My POV on the Top Traits of Great Leaders

By | B2B, Leadership, Presentation | No Comments

A Presentation On Leadership That Doesn’t Take Itself Too Seriously

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” – Maya Angelou

Great leaders are a pretty rare thing. In fact I can only think of a few that I’ve worked with/for in my 30 year career. One trait that those leaders all have in common is that they intentionally study leadership and purposefully experiment with various principles and skills.  They make mistakes and fine-tune their leadership styles over time.  Towards that end I thought about all the strong leaders I know, as well as my own experiences as a Chief Marketing Officer leading global teams and built this straightforward deck with seven key traits that can be developed and ten key skills that can be practiced.  One lesson I learned at a young age is to not take yourself seriously, so in that vein I used humorous memes to balance out some great quotes I found for each aspect of leadership.  Of course I have many stories and talking points that support each slide so if you’re interested in that level of detail ping me directly and I’ll be happy to talk through the deck with you.  Leadership is a very complex and nuanced thing and I don’t pretend to have all the bases covered, so I’d love to get your input on anything I may have overlooked.

> Click to view 20 Traits of Great Leaders by Todd Ebert

#CMO #ChiefMarketingOfficer

My Blueprint for Successful B2B Marketing

By | B2B, Demand Generation, Lead Gen, Presentation | No Comments

 

As a CMO of a digital marketing company I am often asked to present to classes of trainees.  As such I built this deck to provide a high-level overview of the 8 critical elements necessary for successful B2B marketing.
1. Know your customer journey
2. Always be helping
3. Create marketing so good people would pay for it
4. Promote the power trio
5. Simmer your leads
6. Get in bed with Sales
7. Cultivate continuous improvement culture
8. Build products that sell themselves

Building a B2B Marketing Flywheel

By | B2B, Presentation | No Comments

I’m curious if other Chief Marketing Officers have ever had to explain what you and your team do and the value you provide to the organization? Or have you ever moved to a new company, taken over a marketing team and had to provide direction?  Well, I’ve faced both situations so I built this short but sweet deck to provide a high level explanation of how we power profitable revenue growth for the company. I spend most of my time on slide three talking about how we need to build a marketing flywheel that will drive better and better results over time. Of course I provide a lot of context when I speaking to the slides so if you’d like to hear how I use this deck simply DM me @ToddEbert.

New Ebook on the B2B Buying Journey

By | Advertising, B2B, Ebook, Presentation | No Comments

b2b buying journey
The B2B buying journey has completely changed over the last decade due in large part to the Internet and the amount of information now accessible online. Businesses must come to the realization that their prospective buyers are completing up to 70% of their buying journey before contacting them. This stat may be staggering to some, but there’s good news — you still have the ability to influence your audience early on and throughout their entire buying journey. My new ebook takes a deep dive into what a modern day B2B buyer’s path to purchase looks like, the marketing solutions that play into each phase of their buying journey, and how those marketing solutions ultimately influence the buyer’s decision to purchase. This ebook is a must read for any B2B CMO or marketer looking for a fresh perspective on the digital landscape and how their business can capitalize on the online marketing opportunities available to them.

#CMO #ChiefMarketingOfficer

My Modern Marketing Presentation at CeBit

By | B2B, Integrated Marketing, Lead Gen, Presentation, Sales and Marketing Effectiveness | No Comments

I really enjoyed giving this presentation at the CeBit show in Sydney, Australia where I provided my POV on the 7 pillars of modern marketing. 

1. Change Your Mindset – always be helping 
2. Be Useful – make marketing so useful people would pay for it 
3. Use the Trio of Owned, Earned, Paid Media – need integration of all 3 to drive the best results
4. Leverage Marketing Automation – great content is the essential element
5. Integrate the Sales & Marketing Teams — create one dedicated “Smarketing” team with one mission, one dashboard and one reward 
6. Continuously Measure, Test and Optimize – optimization is everything and everything is optimized
7. Build Product that markets itself – the UX must recommend other products automatically based on data