Blog

Oct 06
0
b2b branding

How to Execute a Successful Rebranding for Your B2B Business

By | B2B, Brand, Ebook | No Comments

Rebranding your B2B company is essential to stay relevant with customers and stand out in your market – which means you can’t afford to get it wrong. Yet despite it’s huge strategic importance I’ve never seen another Chief Marketing Officer cover the topic of rebranding so I thought I’d give it a shot.  In this ebook I take a straightforward approach covering all the steps I’ve taken to pull off successful rebranding projects at Entrust, ReachLocal and MultiView.

  • Laying the foundation by aligning senior leadership
  • Developing your positioning, messaging and brand essence
  • Finding the right digital agency to partner with
  • Launching the brand internally and externally

DOWNLOAD the ebook here.

#CMO #ChiefMarketingOfficer

Sep 18
0

New Ebook on the B2B Buying Journey

By | Advertising, B2B, Ebook, Presentation | No Comments

b2b buying journey
The B2B buying journey has completely changed over the last decade due in large part to the Internet and the amount of information now accessible online. Businesses must come to the realization that their prospective buyers are completing up to 70% of their buying journey before contacting them. This stat may be staggering to some, but there’s good news — you still have the ability to influence your audience early on and throughout their entire buying journey. My new ebook takes a deep dive into what a modern day B2B buyer’s path to purchase looks like, the marketing solutions that play into each phase of their buying journey, and how those marketing solutions ultimately influence the buyer’s decision to purchase. This ebook is a must read for any B2B CMO or marketer looking for a fresh perspective on the digital landscape and how their business can capitalize on the online marketing opportunities available to them.

#CMO #ChiefMarketingOfficer

Jul 11
0

Lead Management Best Practices + Checklist

By | Ebook, Lead Gen | No Comments

Most businesses do not convert all their leads into customers, otherwise their sales funnels would look like sales cylinders.  If you’re spending hard earned budget on advertising and marketing to get website visits, calls, and emails why not seal the deal by following up with them and converting them into customers?   That’s the premise of this presentation by my team at ReachLocal.  It provides a quick and easy checklist of actions that will convert more leads into customers.  Oh, and if you want the full monty go download the larger ebook version here.