As a Chief Marketing Officer, I frequently research B2B demand generation topics online, and more often than not, I find fluffy decks full of the same old stats but lacking any practical guidance on how to do it. Hence I decided to write my thoughts on the critical requirements to drive revenue through marketing along with my detailed dashboard template for measuring/reporting the results and ROI. As always it’s impossible to deliver the whole context in a deck so please ping me if you’d like to go below the surface of the content.
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