If it’s so easy then why don’t more businesses do it? Maybe they have stage fright or maybe they don’t know about the smart phone apps that make it a no brainer. Check out this blog post by my team that covers the basics of video marketing and then give it a shot.
By way of example, I’m sharing my “selfie” video that I created in 5 minutes using pictures from my family vacation to Italy. No, I’m not selfie obsessed, I did this as a fun way to document all the cool places we went and to annoy my teenage daughters by doing something they think that only cool kids should do.
Anyway, for your business you could easily use your phone to take some pics of your store, employees, new products, community service projects or completed jobs. Then you use an app like PicFlow to select the pics, add a soundtrack and voila 2 minutes later you’ve got a video. Imagine a kitchen remodeler showcasing many of his completed jobs each month in the same way I put together my selfie-montage. It would definitely bring his business to life with a side benefit of helping him drive better SEO and social sharing by posting the videos on key sites like YouTube, Facebook, Twitter, Google Plus and so on. #RLNow